Send out personally crafted messages to a chosen list of prospects on LinkedIn. Create a message using personalization tags and add one or multiple LinkedIn or Sales Navigator profile URLs.

Use Cases:

  • Reach new leads by targeting prospects outside your network
  • Send targeted content to drive leads/prospects across the sales pipeline.
  • Score your leads based on the response you receive.

This automation works for InMail: you can use this action only for people you are not connected to.

1

Navigate to a LinkedIn Profile

Copy the URL from your browser.

2

Paste the URL

Paste it into the provided field(s).

A profile URL looks like this: https://www.linkedin.com/in/marcfrancis961. You can also use a Sales Navigator profile URL that will looks like this: https://www.linkedin.com/sales/lead/ACwAAAXvneUBFNgw20EMmFb3eWwJebLcT0g2GfE

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Inputs

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linkedin_profile_url
string

A LinkedIn Profile URL should start with ‘https://www.linkedin.com/sales/people/’, ‘https://www.linkedin.com/sales/lead/’, ‘https://www.linkedin.com/pub/’ or ‘https://www.linkedin.com/in/’.

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sales_navigator_profile_url
string

Alternative Sales Navigator Profile ID.

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Parameters

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subject
string
default:"Introduction"
required

A subject for your InMail. Required for Sales Navigator InMail but optional for LinkedIn InMail.

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message
string
required

Your custom message. Personalization variables you can use: {{ first_name }} , {{ last_name }}, {{ company_name }}, {{ title }}, etc.

The character limit for an InMail on both regular LinkedIn accounts and Sales Navigator/Premium accounts extends to over 6,000 characters.

LinkedIn and Sales Navigator InMail have significant differences:

  • LinkedIn InMail can not be sent if you already have sent one that is not yet answered. Then, if you send a new one it will make a new discussion. The subject is optional.
  • Sales Navigator InMail uses a single discussion and can be sent without conditions. The subject is mandatory.

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Output Fields

The following fields are included in the response:

Here is the JSON schema for the output fields: