Send an InMail to a LinkedIn or Sales Navigator profile (you must be connected).
Send out personally crafted messages to a chosen list of prospects on LinkedIn. Create a message using
personalization tags and add one or multiple LinkedIn or Sales Navigator profile URLs.Use Cases:
Reach new leads by targeting prospects outside your network
Send targeted content to drive leads/prospects across the sales pipeline.
Score your leads based on the response you receive.
This automation works for InMail: you can use this action only for people you are not connected to.
Your custom message. Personalization variables you can use: {{ first_name }} , {{ last_name }}, {{ company_name }}, {{ title }}, etc.
The character limit for an InMail on both regular LinkedIn accounts and
Sales Navigator/Premium accounts extends to over 6,000 characters.
LinkedIn and Sales Navigator InMail have significant differences:
LinkedIn InMail can not be sent if you already have sent one that is not yet answered. Then, if you send a new one it will make a new discussion. The subject is optional.
Sales Navigator InMail uses a single discussion and can be sent without conditions. The subject is mandatory.